Blog [OLD]

Online games in 2025 are more than just games — they’re digital hangouts, creative playgrounds, and self-contained economies. Players don’t just show up to grind levels or complete quests. They come to connect, create, and belong.

In today’s borderless working world, the conversation around talent has shifted—from where people work to how we connect with them. For companies operating on a global scale, the ability to engage exceptional talent regardless of geography is no longer a luxury—it’s a strategic imperative.

In the gaming industry, the top 5% of players contribute up to 50% of total revenue, making VIP management a crucial strategy for studios and publishers. With the global gaming market projected to surpass $200 billion by 2026, competition for high-value players is fiercer than ever.

When companies decide to switch customer support vendors, it often feels like embarking on a high-stakes journey. The current vendor isn’t meeting expectations, and it’s clear a change is needed.

Discover how to effectively manage customer support demand spikes during seasonal surges, product launches, and viral marketing campaigns. This guide covers the importance of peak management, the challenges faced, and best practices to ensure exceptional service quality. Learn how to balance capacity, maintain service quality, and manage costs efficiently. By leveraging technology, remote workforce, and proactive planning, businesses can turn high-demand periods into opportunities for building trust and loyalty.

The customer support industry is like a moving target, always evolving and challenging leaders to keep up. Over my 17+ years in this field, I’ve had the privilege of working closely with customer support teams across industries, shared stages with industry leaders and learned directly from their experiences.