How 5CA partnered with to scale customer support


Founded in 2012 in the Netherlands by two Dutch entrepreneurs, was the first e-voucher website in the world. Today, they operate multiple brands in more than 130 countries.

In the last five years, they have disrupted several markets and have experienced rapid growth, adding numerous services through their offering of new solutions for the exchange of digital value.


Growing pains continuously puts customers first by providing them the fastest and safest experience for the exchange of digital value such as gift cards, e-vouchers, and top-up codes. They already had a customer service structure in place, providing support in five languages with a shared inbox for their four agents.

This fast-growing startup began experiencing substantial commercial success and gained millions of customers around the world.

This growth made it challenging to reply quickly to customers. Their ticket backlog was increasing, and their erstwhile CRM system did not allow for the flexibility they sought. realized they needed a CRM that was a better fit for their needs and a customer care partner as flexible as themselves to quickly scale up their customer support.


A match made in heaven

In an unusual move, we managed to onboard in just three weeks from the first contact. The onboarding process included access to our best-of-breed customer support tools, a fully trained support team of young geniuses, near real-time reporting on the KPIs that matter most, and a Client Service Manager who works day in and day out to make’s customer services even better.

Integrating into 5CA’s ecosystem meant implementing a new CRM system for them. This system afforded the flexibility they were after, and it also allowed for in-depth insights and analytics. Using Power-BI, a data visualization tool, we were able to begin delivering usable operational information, such as reaction per case, contact ratio, and average first-time response, as part of our Service Level Agreement with Having access to these metrics and being able to dive into them allows to make better informed strategic decisions going forward.

As a pilot for, we started providing support via our proven work-from-home model, which quickly yielded positive results. Now, without being restricted by geography, has access to our talented pool of agents from all over the world.

We can now efficiently staff additional agents if and when their support volume increases. Working as partners, we now have a solid relationship focused on innovation and flexibility.


The results

With no intention of slowing down, continues to deliver a fast and safe experience for the exchange of digital value while maintaining user experience at the center of their operation.


Reduced ticket backlog

Ticket backlog of 4 days to an average first reply time of 3 hours in business days.



A true partnership: Tier one agents working together with tier 2. We’ve become an extension of’s team.v


Advanced customer insights & analytics

Access to our support tools ecosystem allowed Recharge.comp to go from basic to in-depth insights and analytics.

Let’s talk support

  • Stop struggling with multilingualWith our growing worldwide community of agents, we're able to hire any language you need.
  • Get up and running within weeksWe'll recruit, onboard, and train your new support team in record time.
  • Support provided by fans of your brandOur agents understand your customers, because they are your customers.

Reach out to our sales team and we’ll be in touch within a day.