Articles, advice and how-to guides to help you deliver an excellent customer experience for your global customers. Our in-house experts write about a variety of topics including CX, WFH, gaming, and many others.
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Do you remember a time when subscription e-commerce wasn’t a thing? Whether it’s streaming media services or teddy bears, the subscription model is booming. So much so, it’s about to go global, but how can you use that to your advantage? Subscription e-commerce has blown up in the last few years. But until recently, it only operated on a national level. In order to scale your business, it’s time you went global.
Our Business Development Director Marcel Stroop spoke recently at the GSA’s Festival of Sourcing, taking part alongside Paula Kennedy from Concentrix and Roger Beadle from Limitless in a virtual roundtable discussion about the future of ‘open talent’ CX. Here are some of the highlights from the conversation
At the core of our business are our fans of brands. They’re our customer experience superpower: each one is a superfan of the brand they work for, and we only hire them as CX agents if they love our clients’ brands as much as our clients do. We can afford such high standards when recruiting because our CX agents work remotely, and that means we can hire the best people, wherever they live.
Subscription services have gone mainstream and we’re all aware of their benefits, but they also come with plenty of challenges. What are those challenges? And how can we use them to increase long-term value?
Customer relationships with brands have been changing since marketing’s inception. With the web now at our fingertips, consumers now know what they want from a brand. And it’s no longer just product or service, it’s also human connection.
Brand ambassadors have been around since the dawn of advertising. As far back as the late 1900s, people like famed American writer Mark Twain were endorsing products they loved to use. These days, in our social media savvy landscape, it’s everyday people who are brand ambassadors. And those everyday people are the not-so-secret ingredient to your marketing campaign.
Benjamin Schmidt is an engagement and comms lead here at 5CA. He’s played a key role in helping us establish an inclusive remote work culture, and here he talks about what he loves about a WFH culture that we think is pretty special - and why that might be.
When we started 5CA, cloud-based working was a pipe dream with potential. We knew there was scope to change the world through remote work, and 20 years on, the world has caught up. In case you were wondering when it’s the right time to set up your remote team: it’s now. 1998 was a different time. An exciting one full of advancements in technology and culture. We were on the brink of social media and cell phones being in everyone's back pocket. And not only did we know there was a space for us, but that we could be the ones to lead the way in making customer service accessible to everybody.
After its biggest-ever year of growth, the gaming market is now worth an estimated $165bn, with mobile gaming by far the most lucrative segment of the market, worth around $85bn. At 5CA we know our legendary from our mythic, and we’re firm believers that your PX should ideally give as much joy as your game. If any of this resonates with you, then maybe you feel like your gaming support Player Experience needs a mid-game supply drop, to boost flagging energy levels?