Consumer support over any channel, in any language, at any time: 5CA’s successful contact center as a service is possible because we use technology to make planet Earth our talent pool. It makes for a great story; expert service in any skill or language, an enticing work experience, and a sustainable business. It also presents an intriguing challenge: How do we balance flexibility, productivity, and security?
Consumer support over any channel, in any language, at any time: 5CA’s successful contact center as a service is possible because we use technology to make planet Earth our talent pool. It makes for a great story; expert service in any skill or language, an enticing work experience, and a sustainable business. It also presents an intriguing challenge: How do we balance flexibility, productivity, and security?
To attract talented people from across the world, flexibility is key. Cloud computing, Work from Home (WFH) and Bring Your Own Device (BYOD) lie at the heart of our IT strategy. The vast majority of our team are agents: enthusiasts who, because of our asset-light philosophy are able to work in an environment, and with a kit, that makes the most sense for them.
Our toolset, our CX platform used by all of 5CA is a modular suite of best-of-breed, highly-configurable Software as a Service (SaaS) offerings. Each is chosen and continually reevaluated to maximize productivity. By keeping things modular, cloud-based and low-code, we’re able to elevate our thinking; to focus on quality work, experimentation, and innovation rather than IT fleet management, software development, and capital outlay.
Our agents work with personally identifiable information of the consumers with whom they interact, and they manipulate backend administration systems belonging to our customers. Security is, therefore, a priority, and like any challenge, there are a number of ways to achieve the same end.
If we ran a traditional contact center, we could address security by managing a physically secure facility and populating it with a clone army of managed PCs supported by a tightly controlled network. If we wanted time zone and language coverage, we’d cookie-cutter the solution to strategic geographies. We’d drive up our costs and limit ourselves to a pool of people willing to move within commute-distance of the centers, and of course who want to work in a contact center in the first place.
At 5CA, we take another approach: We dream big and embrace new technology and then run off with it! Today, the internet is cheap, and interoperable tech standards abound.
There’s nothing stopping us from taking the best SaaS products out there, screwing them together and making them available to people who want to make some money supporting others to enjoy a product or game as much as they do. Nothing at all, so long as we don’t compromise the confidentiality and integrity of the data in our care.
Let’s take a brief look at how we do that.
There’s more to the story, but to share would be telling. Suffice to say; we don’t make and implement security decisions in a vacuum.
Our agents are key to our success, and their ability and willingness to perform their work productively can’t be blindly sacrificed in the name of security. The easiest way to make things secure is to remove flexibility. That’s also the least valuable approach. We’re constantly exploring security threats and tech innovations, and we’re speaking with agents, and their team leads to see how we can apply what we learn.
Just like tech innovation and the associated security threats, 5CA never stands still. It’s necessary to remain competitive, credible and to meet our customer’s growing compliance demands. That’s why we’re always testing a hypothesis here or spinning up a preview there in our continuous hunt for the right balance of flexibility, productivity and security.
Sometimes we don’t get that balance right; erring a little too far into security, but we learn and try to do better. All of 5CA’s IT team are ex-agents who know what the job involves, and they maintain productive relationships with today’s agent community. We in IT are fortunate to have such a group of supportive and tech-savvy agents willing to help us keep 5CA competitive. It’s unsurprising though; these are the same people who offer such high-quality consumer support. Making things better is in their DNA.
In a world where customers expect quick, seamless support, the ability to scale your support team has become essential. By working with many customer support leaders, however, I have learned that creating a truly scalable support system isn’t just a challenge; it’s a constant battle. From rapidly changing customer needs to unexpected contact surges, the demand for flexibility in team size and expertise is greater than ever.
As October marks Cybersecurity Awareness Month, it’s the perfect time to dive deeper into the critical issue of remote work environments. With employees spread across the entire globe, 5CA has been at the forefront of a global work-from-home model, making security our top priority. Operating in such a vast and decentralized setup comes with unique challenges, especially since most of our employees rely on personal devices for their day-to-day tasks.
