About Us

About us

Who are we? We’re a global customer experience partner with our HQ in the Netherlands, and we rethink CX for brilliant brands.


Our vision

We help to grow customer spend and recommendation for lifestyle brands we love, fueled by fans of those brands working remotely to deliver global customer experience any time, anywhere, in any language.

Meet our team

Otto van Haaren


Nick Pauli


Melinda Brooks

SVP HR and Organisation

Robèrt van Diem

SVP Operations

Aaron Stafford


Matt Sims

Interim SVP Sales

Nina Brooke

VP Marketing & Comms

Our story so far

We founded 5CA in 1998 with a simple idea. We wanted to give customers the best experience wherever they were in the world, on any channel, in any language.

From our beginnings in Utrecht in The Netherlands, our adventures have taken us around the world, everywhere from Pakistan to Argentina. These days we’re still headquartered in Utrecht but we span the globe, working with some of the biggest lifestyle brands and employing nearly 40 nationalities across 90 countries through our pioneering work-from-home approach.

Culture beats everything

We’re fiercely proud of our culture. We believe that one of the clearest paths to a happy, engaged workforce is to create a fertile environment with the right conditions for them to build their own community. We plant the seeds, but our people grow the garden.

Our fans of brands can be based anywhere on the planet because they work from home, so they get a work/life balance they love, and our culture celebrates difference rather than squashes it. 

Whether they’re in the same office, or on different continents, we use a range of digital platforms to provide everyone with spaces where they can be social, share their stories, and celebrate their passions. Nothing stands in the way of forming lasting friendships and feeling like a part of something bigger.

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We like quirky

We believe that embracing diversity is key to our success, making us a stronger, more innovative team. We believe that everyone has something unique to offer and that individuals deliver their best when they feel their best.

So we tell everyone at 5CA to come as you are, be yourself, and celebrate your individuality. We like quirky, we like difference, and we like left-of-field, because diversity doesn’t divide us, it unites us. 

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Join the fun

Interested in joining our team? Whether you’re a digital nomad, a tech freak, a data nut, a budding polyglot, or just passionate about customer experience, chances are we have a position for you. Visit our careers site and see how we could work together.

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Let's talk support

  • Stop struggling with multilingualWith our growing worldwide community of agents, we're able to hire any language you need.
  • Get up and running within weeksWe'll recruit, onboard, and train your new support team in record time.
  • Support provided by fans of your brandOur agents understand your customers, because they are your customers.

Reach out to our sales team and we’ll be in touch within a day.

Contact us