Within 2 weeks of partnership, we ramped up an initial outreach team of peer-to-peer Game Masters. We then scaled this group by 100% across 5 languages within 6 weeks of the program’s initiation.
Using comprehensive dashboards, the 5CA EVE team — all of whom have an in-game presence — can reach out to new players for Meet and Greet moments in a couple of days of their gaming experience.
Players who experience their first Meet and Greet with our Game Masters are significantly more likely to keep playing the game for at least 90 days.
It isn’t only our initial interaction that helps player retention. Our team also works to guide new players through their first in-game steps.
As new players gather resources and learn to build their first spaceships, they also encounter a few setbacks. One of these causes them to permanently lose some of the assets they’ve created.
It’s at this point that our 5CA Outreach Team connects with players in-game to offer retention-focused support. Whether a soft reset or additional resources to encourage them to try again, we offer a mixed and tailored response to maximize player retention.