Our history and values | 5CA

“I’m proud of the
company 5CA has

Otto Van Haaren, CEO 

Founder & CEO

How it started

We founded 5CA with a simple idea: bring multilingual customer support to worldwide brands and give people everywhere the opportunity to work with them.

The Netherlands, 1998 — Our stalwart leader Otto spotted an opportunity to establish a unique customer service BPO offering brands support from native language experts who knew and loved their products — our Fans of Brands.

How it’s going

In 2005, we kickstarted our revolutionary work-from-home journey — long before many companies even dreamed of it.

By 2015, we were operating through a 100% remote operating model, with 95% of our worldwide staff working from home by 2019.

From our humble beginnings in Utrecht, the Netherlands, our adventures have taken us worldwide. While our HQ is still in Utrecht, our workforce now spans 95 countries — all thanks to our pioneering WFH approach.

Trusted by

Our values

Globally-revolutionized CX 

You’ll find our employees in 78 countries, 28 languages, and over 160 markets. We’re a future-forward customer service outsourcing partner shaping the future of CX — an international company with a worldwide impact.

A culture of community 

92.4% of our agents say they can count on their peers. Our agents are our best asset. We have a passionate, inclusive community of brand lovers wanting a better work-life balance and the opportunity to grow in their careers.

Where we operate

We champion the remote lifestyle, but our modernized Utrecht HQ is our beating heart. Our main office is minutes from Utrecht’s historic city center and footsteps from its famous canals. We have yummy lunches, foosball, and a super friendly team — what could be better?

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