We Are Now Delivering CX With WFH 5.0

by Otto van Haaren | May 4, 2020


Across the world, business journals have been endlessly reporting of the heroic efforts of companies with large numbers of office-based employees managing to switch to a work-from-home strategy. This has particularly impacted the contact centers because they have a large number of people in a small area and this is no longer acceptable because of the social distancing required to keep us all safe.

Otto van Haaren work from home strategy

All the major Business Process Outsourcing (BPO) companies are posting self-congratulatory images and videos on LinkedIn, talking of the ‘heroes without capes’ who made it possible for their team to work from home.

But just stop and think for one moment. If they just shifted thousands of people from the office to home then are they really on top of the security, the logistics, and the change in corporate culture that is required to really deliver a work-from-home solution? Do they really trust their team to deliver from home when they are used to walking around and supervising people in person?

At 5CA, working from home is business as usual. We haven’t had to change strategy at all because we have been doing this for almost two decades. In fact, our main activity at present is hiring and onboarding because so many companies are asking for a work from home customer care solution from a partner that has more than a few weeks of experience.

If I were to summarise our work from home journey then I’d break it down into five stages:

  • WFH 1.0: In 2000 we started out with some simple work from home solutions, mainly focused on responding to email tickets.
  • WFH 2.0: In 2001 and 2002 we were early users of Voice over IP (VoIP) to create voice networks across the Internet – people at home connected to the office using VoIP. Don’t forget that back then, Skype didn’t even exist, but we were already experimenting with remote voice calls using this technology.
  • WFH 3.0: In 2004 we started working closely with our team in Buenos Aires, Argentina. They effectively worked as if they were with us in the office, so we built up years of experience of remote working and managing remote teams during this time.
  • WFH 4.0: After 2010 we went entirely into the cloud, so all business applications could be used by anyone with Internet access, making it far easier to create secure systems remotely – no need to maintain any remote software or devices.
  • WFH 5.0: Since 2015 our strategy has been entirely work from home – we now only recruit agents to work from home and over 95% of our team is now working from their home.


Our WFH 5.0 approach has been in place for over 5 years now, but if you look back at our history, we have two decades of learning how to make a work from home solution work well – from the security to the technology to the culture and management of remote agents.

This coronavirus pandemic is causing a panic in the customer service industry because so many companies are rushing to get their teams working from home, but it’s not easy. Many of those companies will now be making the same mistakes we made a decade ago. But we learned and improved, they haven’t had that experience yet. WFH 5.0, not work from home for the past 5 weeks.

Photo by Ron Reiring licensed under Creative Commons.


Otto van Haaren

Otto van Haaren is Founder and CEO of 5CA.