Floppy disks or cloud storage. Two terms that most likely just evoked an image in your mind. Oh, wait, Floppy disk doesn’t ring a bell? In that case, you’re probably the reason I’m writing this up.
That’s right, I’m referring to the new kids on the block: Generation Z.
In this new day and age where no one spends more than 67 seconds away from a screen without at least a hint of anxiety, recruiting and engaging this new wave of job seekers is no less complicated than swiping right, get a match and then not really knowing how to open a conversation anymore (sound familiar?).
Here’s how we try to adjust our strategy for recruiting Gen Z (try not to peek at your phone while reading through this, I dare you).
USE THEIR TOOLS
We merely adopted technology – Gen Z’ers were born in it, molded by it. They didn’t see record players until they were grown women and men.
This new workforce is a tribe of true digital natives. Born between 1996 and 2012, cloud computing, smartphones, gazillions of apps and WiFi are not only their best tools but pretty much considered a constitutional right. In an era where information is readily available and one Google search away, we are in constant need of new ways to keep them engaged.
In today’s labor market, we recruiters find ourselves WhatsApping, DM-ing and Reddit-ing away at candidates to provide the smoothest process possible, as Gen Z’ers are always on the go and thus prefer a flawless mobile recruitment experience.
Our video content, shortened from 10 minutes to less than 5. We know you’re at Starbucks with a Double Chai Latte, so we won’t torture you with agonizingly long visuals.
Our articles, no more than 1 page. We know you really need to respond to that Snapchat.
Our application forms, the bare necessities. We know you’ll submit it via iPhone.
Our interviews, 30 minutes. We know you have “a thing” coming up right after.
Our assessments, no longer than 90 minutes, because… well, who stays focused for more than 90 minutes anyway?
Seriously, you can apply and work with us while you travel the world. Curious? Click here for our job openings!