News & Insights

News & Insights

Articles, advice and how-to guides to help you deliver an excellent customer experience for your global customers. Our in-house experts write about a variety of topics including CX, WFH, gaming, and many others.

Our blogs receive updates at least twice a week, so make sure to visit frequently to get all the latest news and insights from 5CA.

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5 reasons CX is the heart and soul of a successful brand

To some, it’s just a buzzword. But, at 5CA, we know CX is the heart and soul of all successful brands.

Did you know great CX is the ultimate driver for player retention?

The gaming revolution is underway. But with so many new games, streaming services, and opportunities out there, how can you retain your players? Well, your secret ingredient is great CX.

Going mobile: the mobile gaming boom and expectations for what’s more to come in 2021

It finally happened — gaming became mainstream and that it’s not a trend going anywhere anytime soon. But what’s in store for gaming in 2021? And how is the mobile gaming boom going to continue evolving?

How a solid relationship between CX and brand strategy can superpower your start-up

Expert digital strategist Marlon Heckman knows a lot about how start-ups and scale-ups can see epic growth with great CX. As someone who's worked with a range of companies, from McKinsey to MTV, we wanted to pick his brain on why strategy and CX are the perfect partnership for an impactful start-up.

The 3 top tips to improve customer retention in subscription ecommerce

Over the last decade, subscription services have gone from unicorns to mustangs. They exist everywhere for every reason. But how can you retain customers in such a crowded landscape?

The importance of being scalable: how early should start-ups invest in CX?

More and more start-ups are realizing the value in investing in CX early on. But how can setting things up in a scalable fashion help prepare you for the future?

The World is Not Enough for Earth 2 and 5CA

Earth 2 and 5CA are delighted to announce their customer experience partnership for the brave new world of Earth 2. As pioneers of work-from-home global CX, 5CA will bring its expertise and passion for brilliant customer experience to Earth 2’s revolutionary online project.

Omnichannel support: is it the secret ingredient to a fast-growing start-up?

Did you know over 70% of start-up founders don’t have a customer support strategy in place? In this post, we look at the facts and figures of the most useful CX features.

Hey, start-ups! Did you know quality CX is about more than just price?

Did you know over 70% of start-up founders don’t have a customer support strategy in place? In this post, we look at the facts and figures of the most useful CX features. While most start-ups recognise the need for customer service, it’s often an afterthought. In fact, many decision-makers want brand recognition before they invest in a customer support system.