News & Insights

News & Insights

Articles, advice and how-to guides to help you deliver an excellent customer experience for your global customers.


Brand ambassadors: What are they? And why are they so important?

Brand ambassadors have been around since the dawn of advertising. As far back as the late 1900s, people like famed American writer Mark Twain were endorsing products they loved to use. These days, in our social media savvy landscape, it’s everyday people who are brand ambassadors. And those everyday people are the not-so-secret ingredient to your marketing campaign.

Why great remote work culture is precious (and how you can help it flourish)

Benjamin Schmidt is an engagement and comms lead here at 5CA. He’s played a key role in helping us establish an inclusive remote work culture, and here he talks about what he loves about a WFH culture that we think is pretty special - and why that might be.

Did you know there’s no better time to work from home?

When we started 5CA, cloud-based working was a pipe dream with potential. We knew there was scope to change the world through remote work, and 20 years on, the world has caught up. In case you were wondering when it’s the right time to set up your remote team: it’s now.

6 things you’ll find in a 5CA loot crate

At 5CA we know our legendary from our mythic, and we’re firm believers that your PX should ideally give as much joy as your game. If any of this resonates with you, then maybe you feel like your gaming support Player Experience needs a mid-game supply drop, to boost flagging energy levels?

How CX can help you connect online with your customers

Customer Experience can play a pivotal role in differentiating your brand against the choppy sea of competition. Let’s look at some of the ways it can help build a closer relationship with your customers.

Why a perfect storm is gathering for multi-lingual hubs (and what to do about it)

The Multi-Lingual Hub (MLH) approach is under pressure right now all across Europe. What are the issues they face and what does it mean for their customers? Rory Stark and Marcel Stroop ask if a perfect storm is on the horizon for this way of working.

What are the 5 CX trends you need to know about for 2021?

Our Sales Consultant Matt Sims was invited to speak this week at the Nordic launch of Zendesk’s 2021 CX trends report, part of its global survey based on data from 90,000 businesses across 175 countries. Here Matt shares his take on the five CX trends that everyone needs to know about in 2021.

7 CX Trends That Will Hit E-Stores in 2021

It’s never been more important to update your CX strategy for e-stores. Read our blog to learn the seven CX trends we predict will take off in 2021.

Why it takes a gamer to know (and help) a gamer

After the events of 2020, it’s no surprise that the whole world is gaming longer and harder than it ever has before. Mobile gaming in particular has had a stellar year, as millions of us have turned to our phones to stave off lockdown boredom.